Quality control
What is Mystery Shopping?

"Mystery Shopping" Resources

What is Behind "Mystery Shopping"

Hints, tips & info "Mystery Shopping"

At this time customer service is all important. Customers today simply will not tolerate bad service like they did in the past. People are too busy to tolerate slow or poor service. Nowadays, people want it right, and they want it now! If the service and products are not perfect, the customers will go to another store instantly.

For retail outlets, opinions of their business are formed by consumer experience with the store staff. When the workers are courteous, helpful and knowledgeable salespeople they will make a lasting impression and draw loyal, satisfied customers. In fact, it can help to measure the quality of the services offered as well as evaluate staff sales skills and

knowledge of product.

"Mystery Shoppers" often visit designated retail stores as an average customer and complete confidential reports relative to customer service skills, knowledge of the product, and sales skills. A "Mystery Shopper" report assists an owner in pinpointing specific strengths and weaknesses in daily operational practices at the retail level. The objective of Mystery Shopping is to provide management the opportunity to evaluate training and operational programs.

Professional "Mystery Shoppers" get to test new products, monitor register transactions, check operations, observe a stores security procedures, evaluate the effectiveness of advertising and other marketing efforts.

As a "Mystery Shopper" you will pose as an anonymous customer. You carefully follow the avenue of a sales transaction as a normal customer. You will be able to quickly and efficiently identify theft on the part of sales personnel and cashiers. Shoppers frequently reveal weaknesses in systems and procedures which may encourage employees to be dishonest.

In today's economy, companies spend millions of dollars to attract, motivate and establish customer preferences, but the actual sale of a product or service most often depends on the personal experience of the consumer at the retail level. Getting the information on this last important link is vital to a company’s success.

"Mystery Shopping" is a fun type of work in which you act like a customer in order to acquire certain information for the particular company that hired you . The information usually consists of how the employees acted. Were they friendly? Did they ask if you needed help to find anything? Was the location clean, and were the various products offered of good quality? The information the company gets from "Mystery Shopping" is normally used as part of an all inclusive program to enhance employee performance. The information "Mystery Shoppers" gather is very valuable to the company using it.

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